Obective
Reach middle America with a clear articulation as to what the impact of the Syria migration crisis feels like by bringing the conversation to classrooms, dinner tables and general public consciousness.
Approach
Develop a messaging platform ‘CommonGround’ and a native approach in order to reach the ‘persuadable’ - those most inclined to adopt and share our message.
We looked at Tinder as a good means to 'Blackout' a screen and show how an immigrant would feel being cut off from the rest of the world.
Results
VISA and Tinder both become partners to bring together an ‘Olympic House’ concept for refugees and ‘swipe right’ to support with Tinder.
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