Dell Boomi


Our objective for this campaign was to define a market proposition for EMEA to introduce Dell Boomi as a ‘business partner’ tool to support post modern ERP.


Beginning with the audience, we developed insightful personas in order to understand buying motivations. 

Having completed a competitor analysis across social and online platforms using our bespoke methodologies, we developed the concepts and messaging hierarchy. 

Finally we brought the concepts to final illustration.


Development of a roll out strategy is in progress based on the final conceptual work ups.  More to follow…

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