Objective Our objective for this campaign was to define a market proposition for EMEA to introduce Dell Boomi as a ‘business partner’ tool to support post modern ERP. Approach Beginning with the audience, we developed insightful personas in order to understand buying motivations. Having completed a competitor analysis across social and online platforms using our bespoke methodologies, we developed the concepts and messaging hierarchy. Finally we brought the concepts to final illustration. Results Development of a roll out strategy is in progress based on the final conceptual work ups. More to follow…DigitalParade can also help you with your digital estate. View our services now.