Objective
Our objective for this campaign was to define a market proposition for EMEA to introduce Dell Boomi as a ‘business partner’ tool to support post modern ERP.
Approach
Beginning with the audience, we developed insightful personas in order to understand buying motivations.
Having completed a competitor analysis across social and online platforms using our bespoke methodologies, we developed the concepts and messaging hierarchy.
Finally we brought the concepts to final illustration.
Results
Development of a roll out strategy is in progress based on the final conceptual work ups. More to follow…
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