Friday, September 28, 2018
Recent industry reports have noted how 78% of millennials would rather spend money on a memorable experience or event rather than buy desirable things.
In todays world, we all have a different perception of what is considered a luxury. As the definitions are increasingly personal, ranging from physical goods or possessions, to a feeling of freedom or time, understanding luxury has become an increasingly complex task for marketers.
Recent industry reports have showcased the recent growth in the British spirits industry.