Objective
The objective of the Mad Hatter campaign was to outreach to prospective and existing clients in the Global Mobility, HR and Reward sector, to come to the ‘must attend’ event of the year, showcasing the value of Graebel and Inside Mobility.
Approach
We delivered personalised ‘mad hats’ directly to the desks of VIP invitees, prompting them to share a picture and comment on social using #IMmad
LinkedIn was our main focus, and we produced multiple pieces of content before, during and after the event to propel the campaign
Results
There were over 100 registrations with over 80 people in attendance achieving 40,000 organic impressions on the company social media posts alone. The company is now set for a potential £18m windfall from the event leads.
Further to this, we are also nominated for this campaign in the 2018 Drum Marketing Awards for B2B Integrated Campaign Strategy of the Year.
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