InsideMOBILITY - Graebel, a US giant in the global mobility space, were looking to make a stand out move into the EMEA market space, and appointed DigitalParade as their European agency to create the visual identity and content strategy.
Based on a ‘corporate America’ look and feel brand guideline, we adapted a European look and feel visual ID. We created assets across digital and print to support with traffic driving for attendance as well as print materials during the event. We were also commissioned to film and post produce interviews and event capture for the two day Amsterdam event + an additional London event at Westminster.
The events achieved capacity for both and the content captured not only went towards the EMEA communication strategy, it was also used in the US Marcoms and APAC approach.
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