Strategy & Planning

Your website is your most valuable marketing tool

With a concise set of business objectives in place, DigitalParade will develop a go to market content and web strategy for you which takes into consideration the following:

1. Content tone of voice which we refine via audience profiling
2. The best content format splits between written, visual and rich media
3. The most appropriate digital channels to focus on in order to effectively reach your target audience
4. Measurement and analytics to ensure constant optimise of your website traffic and on site content

DigitalParade will work with you to develop a creative platform and clear roadmap to deliver measurable success across your digital marketing mix.

SEO & PPC

Search engine marketing is the extension of a strong website

Working autonomously or in tandem, DigitalParade deploys Search Engine Optimisation and Pay Per Click strategies that ensure your brand is sustainably discoverable versus competitors.

SEO allows us to implement strong back end meta data optimisation that helps Google’s search crawlers validate the relevance of your website to potential audiences, bring you to the top of the browser search results.

DigitalParade will ensure your on-page content strategy keeps users on your website when they arrive, by delivering value add content for them to engage with. Our approach to SEO dove tails into web design and UX to ensure we are allowing users to easily navigate around the site, driving them towards action, whether that be purchase, enquiry or share of your content on their own social channels.

PPC can be either a long term strategy that sits alongside SEO, or indeed, it can enable quick wins on the shorter term versus the competition, making sure you rank top in the search engines, while your SEO programme gathers momentum.

DigitalParade will develop a media schedule to suit your budget requirements, and also advise you if and when any competitors make a counter move, so that you’re always at the top of the pack.

Branding & Design

More than just colours & pixels, we create visual identities

The stats speak for themselves when it comes to how engaged or disengaged users will be when they arrive at your website, depending on how clear your navigation is. A well thought through web design should compliment your brand, and allow someone to find the information they are looking for quickly, and take action without delay.

DigitalParade always puts website design, user experience, and information architecture through this lens. We will design and develop your campaign microsite, landing pages and full multi-lingual home website with the user in mind.

We start with our marketing hats on, and then test usability with our consumer ones on, to ensure the two are harmonised.

Development

A multi-disciplinary team striving to achieve excellence in creating innovative, scalable and tailor made web solutions.