Working autonomously or in tandem, DigitalParade deploys Search Engine Optimisation and Pay Per Click strategies that ensure your brand is sustainably discoverable versus competitors.
SEO allows us to implement strong back end meta data optimisation that helps Google’s search crawlers validate the relevance of your website to potential audiences, bring you to the top of the browser search results.
DigitalParade will ensure your on-page content strategy keeps users on your website when they arrive, by delivering value add content for them to engage with. Our approach to SEO dove tails into web design and UX to ensure we are allowing users to easily navigate around the site, driving them towards action, whether that be purchase, enquiry or share of your content on their own social channels.
PPC can be either a long term strategy that sits alongside SEO, or indeed, it can enable quick wins on the shorter term versus the competition, making sure you rank top in the search engines, while your SEO programme gathers momentum.
DigitalParade will develop a media schedule to suit your budget requirements, and also advise you if and when any competitors make a counter move, so that you’re always at the top of the pack.