We develop audience intelligence via social media and online ‘listening’, profiling and identifying influencer content and learning where conversations are taking place. We use a staged methodology to bring this to life:
1 . Define core content themes
We work with you to understand the core themes that are important to your business, a reflection of both what the business wants to talk about as well as an understanding of its authority to do so.
2 . Search Strings
We develop long tail searches based upon the key content themes agreed upon, and run these through our social diagnostic tools, taking in regional and global search results. We further define the sub topics of content being discussed by your audiences on social media to identify what really matters to them.
3 . Key channels
DigitalParade run the programme across all major social media channels including LinkedIn, Twitter, Facebook, Instagram, Pinterest and YouTube, to ensure we identify the social media channels where our desired audiences and communities are having conversations, meaning this is where we should focus efforts.
4 . Influencer identification
One of the strongest routes to audience engagement is via influencer marketing. We tap into influencer behaviour and content to support the development of brand advocacy, audience reach, as well as refine our own content strategy to ensure we are topical and relevant with what our audience is looking for.
We identify influencers by topic, and set up tracking for continuous learning and outreach as part of a collate social media marketing programme.
We will help you develop intelligence about your audience’s behaviour online, give you insight as to what your competitors are doing via deep analysis, and support you in defining and creating cut through content, which can drive your social media channels, website, and offline channels.