Channel and Content Strategy


Social media is not a channel only for your brand recognition only, it’s a valuable sales and CRM (Customer Relationship Management) tool for your business and teams.

We will create a social media channel and content strategy flight plan that ensures you are reaching your audience in the forum and platforms they are already spending their time, lowering the barrier to entry when engaging them.

Social media content strategy takes into consideration two sets of distinct channels:

1 . Brand operated channels - the voice of the company. 

DigitalParade will provide full channel setup and optimisation to ensure that all of your channels and uniform in terms of look, feel and tone.  We also make sure all of your channels speak to each other, giving your audience an option to elevate the conversation by making a purchase or enquiry.

Primary channels of focus include Twitter, Facebook, LinkedIn, YouTube, Instagram and Pinterest.

2 . Staff channels - the personalised point of view. 

We can provide entry level to advanced social media training to support the adoption of social media amongst your staff, to tap into the benefits of developing an online presence with relevant content. We provide the tools you need internally to share your content amongst staff, as well as promote, incentivise and measure who is most active and how well they are building their networks, and by extension, those of your business.

Social media of course is only one part of the online marketing mix. We tie all efforts into providing website traffic supporting SEO, as well as social media advertising which can be tied intrinsically into re-marketing efforts across PPC campaigns.