Jay: Again, being a sucker for emotive videos, I loved this although its more a message and less about Christmas. They are delivering the message that they do not stock palm oil products on their shelf, whats that got to do with Christmas? JL added giving a present element for their message, this lacks a Christmas feel. No snow, ice, Santa or snowman in the animation.
David: A ‘cause’ based campaign is always positive, but this could have been run at any time. Nice animation - but unrelated to Christmas. Disagree with banning this ad, but the release should have been framed differently.
Heather: To me it’s not a Christmas ad but I love the campaign and it’s really unexpected from Iceland. It could be used at any point in the year but I think it’s really important at this year to remind people of the bigger picture and that there’s more important things in life than just Christmas shopping / dinner. It’s a really hard hitting message and I think the fact it’s been banned by ASA has amplified the message even more.
Any thoughts on animated Christmas ads? I think they’re great and if they’re done well they’ll stick around for years. Animations at Christmas time are nostalgic for me so it’s a big part of why I like them.
This ad was banned for being too political, do you think this decision was justified? It’s a very strong statement and very honest. I don’t think it should have been banned but I’m a total animal activist and fully support their campaign so I could be biased.
Sissi: I didn’t find this ad that Christmassy, which bothered me a bit. However, the message resonates with me quite strongly and I’m always happy to see big companies taking a stance on environmental issues, so YAY for that!