Recent industry reports have noted how 78% of millennials would rather spend money on a memorable experience or event rather than buy desirable things.
In todays world, we all have a different perception of what is considered a luxury. As the definitions are increasingly personal, ranging from physical goods or possessions, to a feeling of freedom or time, understanding luxury has become an increasingly complex task for marketers.
Recent industry reports have showcased the recent growth in the British spirits industry.
Nike recently announced NFL star Colin Kaepernick as the face for its latest “Just Do It’ campaign. The advertisement features a black and white close-up of Kaepernicks face with the text “Believe in something. Even if it means sacrificing everything” written at the bottom of the ad.
LinkedIn announced that they will be rolling out significant changes to their Groups. While the update has been a long time coming (ask any social media marketer), the changes LinkedIn is making have received mixed reactions.
Everybody loves a good story. They evoke emotional responses, allow us to experience and learn, and connect us with one another.
In the recent years video marketing has become an increasingly important part of a business’s content marketing strategy.