Hands up … if you can measure the impact of your campaigns

On March 27th and 28th the DigitalParade team was at the B2B Marketing Expo in London’s Excel along with 60,000 other like minded marketers looking for the future of marketing, advertising, automation, tech and audience engagement.

B2B Marketing: What are the opportunities for your business in 2019

What trends will you be taking on this year to help grow your business and improve your impact? We’ve summarised the top five B2B marketing trends that will help shape your digital marketing strategy in 2019 and beyond.

Marketing Automation & Measurement - Making Informed Decisions

Marketing automation is much more than email automation. It enables marketers to automate simple, but often laborious and time-consuming marketing tasks, leaving the marketer with more time for strategic marketing decisions.

2018 Christmas ads : Who did the best?

There’s no better way to get into the Christmas spirit (for Marketers) than debating the best and worst Christmas ads. This year we highlighted Christmas ads from eight big brands.

Future of Connected Health + Fitness

In today’s world consumers are increasingly looking for (and expecting) ways in which technology can enhance their health and fitness efforts, as well as their overall wellbeing.

Pricing + Targeting = Perceived Value

For the last few years the health and fitness industry has been booming, and new entrants have crowded the marketplace.

Content Marketing & The Power Of Influence

The health and fitness industry has tremendous opportunities for brands looking to communicate effectively and sincerely with their audience.

Marketing Automation : Which tool is right for your business?

Marketing automation has in the last few years risen to be one of the most talked about digital marketing tools. The industry has grown fast, and is predicted to keep booming, reaching $7.6 Billion by 2025. So what is all the hype about?

Is experience marketing a necessity for brand survival?

Recent industry reports have noted how 78% of millennials would rather spend money on a memorable experience or event rather than buy desirable things.

Luxury: A State Of Mind In The Whisky Industry

In todays world, we all have a different perception of what is considered a luxury. As the definitions are increasingly personal, ranging from physical goods or possessions, to a feeling of freedom or time, understanding luxury has become an increasingly complex task for marketers.

The explosion of creativity: the case of Whisky and Gin

Recent industry reports have showcased the recent growth in the British spirits industry.

Nike ‘Dream Crazy’

Nike recently announced NFL star Colin Kaepernick as the face for its latest “Just Do It’ campaign. The advertisement features a black and white close-up of Kaepernicks face with the text “Believe in something. Even if it means sacrificing everything” written at the bottom of the ad.

New LinkedIn Groups: Get your group ready

LinkedIn announced that they will be rolling out significant changes to their Groups. While the update has been a long time coming (ask any social media marketer), the changes LinkedIn is making have received mixed reactions.

What has Love Island taught marketers? 

Love Island is a reality tv show were participants compete against each other in finding ‘true love’… and to win a £50,000 cash prize!

People remember how you make them feel, not what you tell them

Everybody loves a good story. They evoke emotional responses, allow us to experience and learn, and connect us with one another.

The FIFA World Cup - football by numbers

With the 2018 FIFA World Cup half way done, it is time to take a look at some of the observations we’ve made during the recent football-filled weeks.

The Brexit Consortium

ONLY two things in life, it is claimed, are certain: death and taxes. To those two certainties we must, for now, add a third: Brexit.