On March 27th and 28th the DigitalParade team was at the B2B Marketing Expo in London’s Excel along with 60,000 other like minded marketers looking for the future of marketing, advertising, automation, tech and audience engagement.
What trends will you be taking on this year to help grow your business and improve your impact? We’ve summarised the top five B2B marketing trends that will help shape your digital marketing strategy in 2019 and beyond.
Marketing automation is much more than email automation. It enables marketers to automate simple, but often laborious and time-consuming marketing tasks, leaving the marketer with more time for strategic marketing decisions.
Marketing automation has in the last few years risen to be one of the most talked about digital marketing tools. The industry has grown fast, and is predicted to keep booming, reaching $7.6 Billion by 2025. So what is all the hype about?
Recent industry reports have noted how 78% of millennials would rather spend money on a memorable experience or event rather than buy desirable things.
In todays world, we all have a different perception of what is considered a luxury. As the definitions are increasingly personal, ranging from physical goods or possessions, to a feeling of freedom or time, understanding luxury has become an increasingly complex task for marketers.
Recent industry reports have showcased the recent growth in the British spirits industry.
Nike recently announced NFL star Colin Kaepernick as the face for its latest “Just Do It’ campaign. The advertisement features a black and white close-up of Kaepernicks face with the text “Believe in something. Even if it means sacrificing everything” written at the bottom of the ad.
LinkedIn announced that they will be rolling out significant changes to their Groups. While the update has been a long time coming (ask any social media marketer), the changes LinkedIn is making have received mixed reactions.
Everybody loves a good story. They evoke emotional responses, allow us to experience and learn, and connect us with one another.