3. Paid Promotion on Social
According to insights from HubSpot, 75% of B2B buyers use social media to support their purchase decision. While it’s essential to be publishing on social channels organically, we know how saturated they can be and how the algorithms mean it’s necessary to place a budget behind your posts to ensure you have a leading share of voice. Social is after all a ‘pay to play’ space now.
Paid social can have a MASSIVE impact on your marketing efforts and gives you a number of different tactical options to reach your core audience. Out with the basics of interest or demographic targeting, the big players like Facebook & Instagram, Twitter and LinkedIn allow you to create custom audiences through your own data, find lookalike audiences based on that data and retarget users who have already invested time in visiting your website and potentially purchasing previously.
Ultimately, paid promotion on social media will help B2B businesses increase exposure, drive key traffic to their website, improve other digital marketing tactics such as SEO, can help you generate new and prosperous leads as well as nurturing existing customer relationships. An essential component in 2019 to sit amongst your digital media mix.