We’ve had to say goodbye to a few things this year in the UK … Brexit was our intention to divorce from the EU, Willy Wonka star Gene Wilder who many of us grew up with sadly died recently, and now, the fall of Fabric London, hot on the heels of its northern counterpart in Glasgow, The Arches.
As we near the end point of #AWXII New York, we reflect on the key themes that have come to the fore, and the areas of focus (or re-focus) that marketers should be diverting their attention towards as we enter the next year of consumer engagement planning.
John Nitti of Zenith Media, outlined that going forward, programmatic advertising will be aided in a broadcast context, with a new focus on pulling the data inventory of broadcast programs, making this available to agencies to leverage going forward.
“User journeys are no longer A-B, they are interrupted by new entry and exit points that never existed before”, tells Jim Butler, President at Isobar, at the Getty Images stage at B.B. King on 42nd Street.
New York Advertising week is upon us, and DigitalParade are in attendance to hear from the top brass from around the industries to get their cut on where the market and consumers are at in terms of having a genuine ‘digital conversation’ with one another.
Companies and brands see the ability to form a ‘community’ for sharing knowledge and learnings as the ultimate achievement. In B2B terms, this often defaults marketing strategists to turn to the platform where business folks spend their time networking online – LinkedIn.