Future of Connected Health + Fitness

In today’s world consumers are increasingly looking for (and expecting) ways in which technology can enhance their health and fitness efforts, as well as their overall wellbeing.

Pricing + Targeting = Perceived Value

For the last few years the health and fitness industry has been booming, and new entrants have crowded the marketplace.

Content Marketing & The Power Of Influence

The health and fitness industry has tremendous opportunities for brands looking to communicate effectively and sincerely with their audience.

Marketing Automation : Which tool is right for your business?

Marketing automation has in the last few years risen to be one of the most talked about digital marketing tools. The industry has grown fast, and is predicted to keep booming, reaching $7.6 Billion by 2025. So what is all the hype about?

Luxury: A State Of Mind In The Whisky Industry

In todays world, we all have a different perception of what is considered a luxury. As the definitions are increasingly personal, ranging from physical goods or possessions, to a feeling of freedom or time, understanding luxury has become an increasingly complex task for marketers.

New LinkedIn Groups: Get your group ready

LinkedIn announced that they will be rolling out significant changes to their Groups. While the update has been a long time coming (ask any social media marketer), the changes LinkedIn is making have received mixed reactions.

What has Love Island taught marketers? 

Love Island is a reality tv show were participants compete against each other in finding ‘true love’… and to win a £50,000 cash prize!

People remember how you make them feel, not what you tell them

Everybody loves a good story. They evoke emotional responses, allow us to experience and learn, and connect us with one another.

The FIFA World Cup - football by numbers

With the 2018 FIFA World Cup half way done, it is time to take a look at some of the observations we’ve made during the recent football-filled weeks.

The ‘Cheapest option’ isn’t always the best business choice

We all know the saying, ‘buy cheap - buy twice’...well KFC have been left Flapping.

Could Virtual Reality (VR) be the Gold Medalist in the Winter Olympics.

Many of the world's top skiers will have had only a handful of runs on the courses in the Taebaek mountains...except for the USA.

Harry Potter: Wizards Unite

When real life gets too tough why not step into augmented reality (AR)?

Diadora - too late...or perfect timing?

In the past ten years, we've seen our love affair with all things retro hit us like a sledge hammer to the face, reminding us that our misspent youth was in fact, probably ok.

Top 5 creatives of the year… so far

At DP, we focus on Digital marketing, Social media and Video as our three main outputs; all fitting snuggly under the umbrella of a ‘Content marketing strategy’.

Apple - “innovating” or catching up?

'The biggest leap forward in mobile technology' A bold claim by Tim Cook's Apple, stating their iPhone X supersedes anything that is out in the market today. But is it really?

Happy Holidays from Team DigitalParade

Adios 2016! Welcome 2017.

UX - driving conversations and conversions

Digital design used to mean having a good looking website which, when a web page loaded, it appeared pretty and interesting, hiding away elements that could otherwise detract from the overall aesthetics.

One club door closes, a thousand app doors open

We’ve had to say goodbye to a few things this year in the UK … Brexit was our intention to divorce from the EU, Willy Wonka star Gene Wilder who many of us grew up with sadly died recently, and now, the fall of Fabric London, hot on the heels of its northern counterpart in Glasgow, The Arches.

LinkedIn Groups - driving the conversation

Companies and brands see the ability to form a ‘community’ for sharing knowledge and learnings as the ultimate achievement. In B2B terms, this often defaults marketing strategists to turn to the platform where business folks spend their time networking online – LinkedIn.

Connected content for connected audiences

Connected communications require connected planning across channels in order to enable meaningful, natural and un-interrupted dialogue with your audience.