Blog

The FIFA World Cup - football by numbers

With the 2018 FIFA World Cup half way done, it is time to take a look at some of the observations we’ve made during the recent football-filled weeks.

Video Marketing - The compulsory content format for Brand Engagement

In the recent years video marketing has become an increasingly important part of a business’s content marketing strategy.

The ‘Cheapest option’ isn’t always the best business choice

We all know the saying, ‘buy cheap - buy twice’...well KFC have been left Flapping.

Could Virtual Reality (VR) be the Gold Medalist in the Winter Olympics.

Many of the world's top skiers will have had only a handful of runs on the courses in the Taebaek mountains...except for the USA.

Harry Potter: Wizards Unite

When real life gets too tough why not step into augmented reality (AR)?

Diadora - too late...or perfect timing?

In the past ten years, we've seen our love affair with all things retro hit us like a sledge hammer to the face, reminding us that our misspent youth was in fact, probably ok.

Top 5 creatives of the year… so far

At DP, we focus on Digital marketing, Social media and Video as our three main outputs; all fitting snuggly under the umbrella of a ‘Content marketing strategy’.

Apple - “innovating” or catching up?

'The biggest leap forward in mobile technology' A bold claim by Tim Cook's Apple, stating their iPhone X supersedes anything that is out in the market today. But is it really?

Happy Holidays from Team DigitalParade

Adios 2016! Welcome 2017.

UX - driving conversations and conversions

Digital design used to mean having a good looking website which, when a web page loaded, it appeared pretty and interesting, hiding away elements that could otherwise detract from the overall aesthetics.

One club door closes, a thousand app doors open

We’ve had to say goodbye to a few things this year in the UK … Brexit was our intention to divorce from the EU, Willy Wonka star Gene Wilder who many of us grew up with sadly died recently, and now, the fall of Fabric London, hot on the heels of its northern counterpart in Glasgow, The Arches.

LinkedIn Groups - driving the conversation

Companies and brands see the ability to form a ‘community’ for sharing knowledge and learnings as the ultimate achievement. In B2B terms, this often defaults marketing strategists to turn to the platform where business folks spend their time networking online – LinkedIn.

Connected content for connected audiences

Connected communications require connected planning across channels in order to enable meaningful, natural and un-interrupted dialogue with your audience.