Blog

Is experience marketing a necessity for brand survival?

Recent industry reports have noted how 78% of millennials would rather spend money on a memorable experience or event rather than buy desirable things.

Luxury: A State Of Mind In The Whisky Industry

In todays world, we all have a different perception of what is considered a luxury. As the definitions are increasingly personal, ranging from physical goods or possessions, to a feeling of freedom or time, understanding luxury has become an increasingly complex task for marketers.

The explosion of creativity: the case of Whisky and Gin

Recent industry reports have showcased the recent growth in the British spirits industry.

Nike ‘Dream Crazy’

Nike recently announced NFL star Colin Kaepernick as the face for its latest “Just Do It’ campaign. The advertisement features a black and white close-up of Kaepernicks face with the text “Believe in something. Even if it means sacrificing everything” written at the bottom of the ad.

Harry Potter: Wizards Unite

When real life gets too tough why not step into augmented reality (AR)?

2018 - Year of the Digital Dog

Paws pruned, teeth sharpened, tail pointed and eyes focussed, DigitalParade is ready for another big year.