Future of Connected Health + Fitness
In today’s world consumers are increasingly looking for (and expecting) ways in which technology can enhance their health and fitness efforts, as well as their overall wellbeing.
Pricing + Targeting = Perceived Value
For the last few years the health and fitness industry has been booming, and new entrants have crowded the marketplace.
Content Marketing & The Power Of Influence
The health and fitness industry has tremendous opportunities for brands looking to communicate effectively and sincerely with their audience.
Is experience marketing a necessity for brand survival?
Recent industry reports have noted how 78% of millennials would rather spend money on a memorable experience or event rather than buy desirable things.
Luxury: A State Of Mind In The Whisky Industry
In todays world, we all have a different perception of what is considered a luxury. As the definitions are increasingly personal, ranging from physical goods or possessions, to a feeling of freedom or time, understanding luxury has become an increasingly complex task for marketers.
Nike ‘Dream Crazy’
Nike recently announced NFL star Colin Kaepernick as the face for its latest “Just Do It’ campaign. The advertisement features a black and white close-up of Kaepernicks face with the text “Believe in something. Even if it means sacrificing everything” written at the bottom of the ad.
New LinkedIn Groups: Get your group ready
LinkedIn announced that they will be rolling out significant changes to their Groups. While the update has been a long time coming (ask any social media marketer), the changes LinkedIn is making have received mixed reactions.
What has Love Island taught marketers?
Love Island is a reality tv show were participants compete against each other in finding ‘true love’… and to win a £50,000 cash prize!
The FIFA World Cup - football by numbers
With the 2018 FIFA World Cup half way done, it is time to take a look at some of the observations we’ve made during the recent football-filled weeks.
Social media management tools - which ones are right for my business?
In todays world, having a strong social media presence is fundamental for your company and your brand.
The ‘Cheapest option’ isn’t always the best business choice
We all know the saying, ‘buy cheap - buy twice’...well KFC have been left Flapping.
Harry Potter: Wizards Unite
When real life gets too tough why not step into augmented reality (AR)?
Facebook - the unsociable social network?
When you scroll through your timeline on Facebook, do you feel as hollow as we do? It’s addictive, but meaningless. You watch a video, then another, and then ok - one more…