Blog

Future of Connected Health + Fitness

In today’s world consumers are increasingly looking for (and expecting) ways in which technology can enhance their health and fitness efforts, as well as their overall wellbeing.

Pricing + Targeting = Perceived Value

For the last few years the health and fitness industry has been booming, and new entrants have crowded the marketplace.

Content Marketing & The Power Of Influence

The health and fitness industry has tremendous opportunities for brands looking to communicate effectively and sincerely with their audience.

Marketing Automation : Which tool is right for your business?

Marketing automation has in the last few years risen to be one of the most talked about digital marketing tools. The industry has grown fast, and is predicted to keep booming, reaching $7.6 Billion by 2025. So what is all the hype about?

Is experience marketing a necessity for brand survival?

Recent industry reports have noted how 78% of millennials would rather spend money on a memorable experience or event rather than buy desirable things.

Luxury: A State Of Mind In The Whisky Industry

In todays world, we all have a different perception of what is considered a luxury. As the definitions are increasingly personal, ranging from physical goods or possessions, to a feeling of freedom or time, understanding luxury has become an increasingly complex task for marketers.

The explosion of creativity: the case of Whisky and Gin

Recent industry reports have showcased the recent growth in the British spirits industry.

Nike ‘Dream Crazy’

Nike recently announced NFL star Colin Kaepernick as the face for its latest “Just Do It’ campaign. The advertisement features a black and white close-up of Kaepernicks face with the text “Believe in something. Even if it means sacrificing everything” written at the bottom of the ad.

New LinkedIn Groups: Get your group ready

LinkedIn announced that they will be rolling out significant changes to their Groups. While the update has been a long time coming (ask any social media marketer), the changes LinkedIn is making have received mixed reactions.

What has Love Island taught marketers? 

Love Island is a reality tv show were participants compete against each other in finding ‘true love’… and to win a £50,000 cash prize!

People remember how you make them feel, not what you tell them

Everybody loves a good story. They evoke emotional responses, allow us to experience and learn, and connect us with one another.

The FIFA World Cup - football by numbers

With the 2018 FIFA World Cup half way done, it is time to take a look at some of the observations we’ve made during the recent football-filled weeks.

Video Marketing - The compulsory content format for Brand Engagement

In the recent years video marketing has become an increasingly important part of a business’s content marketing strategy.

Social media management tools - which ones are right for my business?

In todays world, having a strong social media presence is fundamental for your company and your brand.

The Brexit Consortium

ONLY two things in life, it is claimed, are certain: death and taxes. To those two certainties we must, for now, add a third: Brexit.

Future of Fashion

Fashion belongs to data, analytics and the consumer - so said our panel for The Future of Fashion.

The ‘Cheapest option’ isn’t always the best business choice

We all know the saying, ‘buy cheap - buy twice’...well KFC have been left Flapping.

Could Virtual Reality (VR) be the Gold Medalist in the Winter Olympics.

Many of the world's top skiers will have had only a handful of runs on the courses in the Taebaek mountains...except for the USA.

Harry Potter: Wizards Unite

When real life gets too tough why not step into augmented reality (AR)?

2018 - Year of the Digital Dog

Paws pruned, teeth sharpened, tail pointed and eyes focussed, DigitalParade is ready for another big year.

Tech (k)now day - 'Women in Tech’

We recently attended the ‘Women in Tech’ networking event celebrating women in STEM,

Social Video Content for the scientific community

Consumption of video is at its highest level ever, projected to claim more than 80% of web traffic by 2019, particularly with digital comms shifting from desktop/laptops to mobile and tablet.

Diadora - too late...or perfect timing?

In the past ten years, we've seen our love affair with all things retro hit us like a sledge hammer to the face, reminding us that our misspent youth was in fact, probably ok.

Top 5 creatives of the year… so far

At DP, we focus on Digital marketing, Social media and Video as our three main outputs; all fitting snuggly under the umbrella of a ‘Content marketing strategy’.

Apple - “innovating” or catching up?

'The biggest leap forward in mobile technology' A bold claim by Tim Cook's Apple, stating their iPhone X supersedes anything that is out in the market today. But is it really?

Facebook - the unsociable social network?

When you scroll through your timeline on Facebook, do you feel as hollow as we do? It’s addictive, but meaningless. You watch a video, then another, and then ok - one more…

Adidas Break Free – The student viral video rejected by the brand.

Working for a Digital Agency who specialise in content, social, video and web often has its highs and lows. Along with the big wins come a few ‘nos’.

Happy Holidays from Team DigitalParade

Adios 2016! Welcome 2017.

Social Video Marketing will be the big player in 2017

There has been a shift in Digital Marketing over the last few years where traditionally EDM’s and Website refreshes have been taken over by Social Media campaigns with good social video storytelling.

UX - driving conversations and conversions

Digital design used to mean having a good looking website which, when a web page loaded, it appeared pretty and interesting, hiding away elements that could otherwise detract from the overall aesthetics.