In todays world, we all have a different perception of what is considered a luxury. As the definitions are increasingly personal, ranging from physical goods or possessions, to a feeling of freedom or time, understanding luxury has become an increasingly complex task for marketers.
Nike recently announced NFL star Colin Kaepernick as the face for its latest “Just Do It’ campaign. The advertisement features a black and white close-up of Kaepernicks face with the text “Believe in something. Even if it means sacrificing everything” written at the bottom of the ad.
LinkedIn announced that they will be rolling out significant changes to their Groups. While the update has been a long time coming (ask any social media marketer), the changes LinkedIn is making have received mixed reactions.
Digital design used to mean having a good looking website which, when a web page loaded, it appeared pretty and interesting, hiding away elements that could otherwise detract from the overall aesthetics.
We’ve had to say goodbye to a few things this year in the UK … Brexit was our intention to divorce from the EU, Willy Wonka star Gene Wilder who many of us grew up with sadly died recently, and now, the fall of Fabric London, hot on the heels of its northern counterpart in Glasgow, The Arches.
With summer around the corner, and the music festival season to accompany, we hosted a panel event in Glasgow’s ‘The Record Factory’ alongside co-sponsors The Agency Works and BIMA, to explore ‘The Future of Music’.
February 25th saw the launch of BIMA Glasgow with the first #BIMAThirstday. Attendance figures at The Drygate brewery swelled above 130, made up of Glasgow’s best and brightest in the digital marketing and creative industry.
As we near the end point of #AWXII New York, we reflect on the key themes that have come to the fore, and the areas of focus (or re-focus) that marketers should be diverting their attention towards as we enter the next year of consumer engagement planning.