Blog

What has Love Island taught marketers? 

Love Island is a reality tv show were participants compete against each other in finding ‘true love’… and to win a £50,000 cash prize!

People remember how you make them feel, not what you tell them

Everybody loves a good story. They evoke emotional responses, allow us to experience and learn, and connect us with one another.

The FIFA World Cup - football by numbers

With the 2018 FIFA World Cup half way done, it is time to take a look at some of the observations we’ve made during the recent football-filled weeks.

Video Marketing - The compulsory content format for Brand Engagement

In the recent years video marketing has become an increasingly important part of a business’s content marketing strategy.

Social media management tools - which ones are right for my business?

In todays world, having a strong social media presence is fundamental for your company and your brand.

The Brexit Consortium

ONLY two things in life, it is claimed, are certain: death and taxes. To those two certainties we must, for now, add a third: Brexit.

Future of Fashion

Fashion belongs to data, analytics and the consumer - so said our panel for The Future of Fashion.

The ‘Cheapest option’ isn’t always the best business choice

We all know the saying, ‘buy cheap - buy twice’...well KFC have been left Flapping.

Could Virtual Reality (VR) be the Gold Medalist in the Winter Olympics.

Many of the world's top skiers will have had only a handful of runs on the courses in the Taebaek mountains...except for the USA.

Harry Potter: Wizards Unite

When real life gets too tough why not step into augmented reality (AR)?

2018 - Year of the Digital Dog

Paws pruned, teeth sharpened, tail pointed and eyes focussed, DigitalParade is ready for another big year.

Tech (k)now day - 'Women in Tech’

We recently attended the ‘Women in Tech’ networking event celebrating women in STEM,

Social Video Content for the scientific community

Consumption of video is at its highest level ever, projected to claim more than 80% of web traffic by 2019, particularly with digital comms shifting from desktop/laptops to mobile and tablet.

Diadora - too late...or perfect timing?

In the past ten years, we've seen our love affair with all things retro hit us like a sledge hammer to the face, reminding us that our misspent youth was in fact, probably ok.

Top 5 creatives of the year… so far

At DP, we focus on Digital marketing, Social media and Video as our three main outputs; all fitting snuggly under the umbrella of a ‘Content marketing strategy’.

Apple - “innovating” or catching up?

'The biggest leap forward in mobile technology' A bold claim by Tim Cook's Apple, stating their iPhone X supersedes anything that is out in the market today. But is it really?

Facebook - the unsociable social network?

When you scroll through your timeline on Facebook, do you feel as hollow as we do? It’s addictive, but meaningless. You watch a video, then another, and then ok - one more…

Adidas Break Free – The student viral video rejected by the brand.

Working for a Digital Agency who specialise in content, social, video and web often has its highs and lows. Along with the big wins come a few ‘nos’.

Happy Holidays from Team DigitalParade

Adios 2016! Welcome 2017.

Social Video Marketing will be the big player in 2017

There has been a shift in Digital Marketing over the last few years where traditionally EDM’s and Website refreshes have been taken over by Social Media campaigns with good social video storytelling.

UX - driving conversations and conversions

Digital design used to mean having a good looking website which, when a web page loaded, it appeared pretty and interesting, hiding away elements that could otherwise detract from the overall aesthetics.

One club door closes, a thousand app doors open

We’ve had to say goodbye to a few things this year in the UK … Brexit was our intention to divorce from the EU, Willy Wonka star Gene Wilder who many of us grew up with sadly died recently, and now, the fall of Fabric London, hot on the heels of its northern counterpart in Glasgow, The Arches.

The Future of Music

With summer around the corner, and the music festival season to accompany, we hosted a panel event in Glasgow’s ‘The Record Factory’ alongside co-sponsors The Agency Works and BIMA, to explore ‘The Future of Music’.

Launching BIMA GLA #BIMAThirstday

February 25th saw the launch of BIMA Glasgow with the first #BIMAThirstday. Attendance figures at The Drygate brewery swelled above 130, made up of Glasgow’s best and brightest in the digital marketing and creative industry.

#AWXII (1/3) - Advertising Week New York - key learnings

As we near the end point of #AWXII New York, we reflect on the key themes that have come to the fore, and the areas of focus (or re-focus) that marketers should be diverting their attention towards as we enter the next year of consumer engagement planning.

#AWXII (3/3) Advertising will become more intelligent to aid brands be more relevant

John Nitti of Zenith Media, outlined that going forward, programmatic advertising will be aided in a broadcast context, with a new focus on pulling the data inventory of broadcast programs, making this available to agencies to leverage going forward.

#AWXII (2/3) - Give your customers a consistent & connected multi-channel experience

“User journeys are no longer A-B, they are interrupted by new entry and exit points that never existed before”, tells Jim Butler, President at Isobar, at the Getty Images stage at B.B. King on 42nd Street.

New York - New year for Advertising

New York Advertising week is upon us, and DigitalParade are in attendance to hear from the top brass from around the industries to get their cut on where the market and consumers are at in terms of having a genuine ‘digital conversation’ with one another.

LinkedIn Groups - driving the conversation

Companies and brands see the ability to form a ‘community’ for sharing knowledge and learnings as the ultimate achievement. In B2B terms, this often defaults marketing strategists to turn to the platform where business folks spend their time networking online – LinkedIn.

Connected content for connected audiences

Connected communications require connected planning across channels in order to enable meaningful, natural and un-interrupted dialogue with your audience.